Hi - I’m Jess!
I am a detail-oriented graphic designer experienced in apparel, accessories, digital, print, and high-volume production design.
In addition to my freelancing, companies I’ve worked for include Vineyard Vines, New Era Cap, University at Buffalo, and Univera Healthcare. Through these positions I’ve had the opportunity to work with a number of other companies and licenses including Fanatics, Lids, Disney, Marvel, Royal Caribbean, MLB, NBA, NFL, NHL, NCAA, WWE and many more.
My work has spanned across a variety of materials such as tees, hoodies, hats, totes, ties, belts, keychains, pins, packaging, social media posts, email campaigns, posters, brochures, books, logos, and everything in between - as well as creating thousands of production files to bring designs to life on real products - and managing licensing compliance and artwork approvals for thousands of team apparel products.
I love fashion, gaming, painting, and anything crafty and would love to bring my creative vision to your company.
Please enjoy my portfolio! ☻
Skills
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Canva
• Procreate
• Centric Software
• Product Management
• Microsoft Office
• Google Office
• Tech Packs
• Production Design
• Licensing Management
• Merch Design
• Logo Design
• Pantone Colors
• Typography
• Illustration
• Digital & Print Design
Education
University at Buffalo
BA in Graphic Design
Art History Minor
3.96 GPA
Work History
Graphic Designer
Freelance
September 2021 - Present
Work with businesses to design custom merch, brochures, booklets, logos, and social media graphics that support their brand and marketing efforts.
Collaborate with clients to translate their ideas into effective visuals and manage projects from initial concept through multiple rounds of revision and final delivery.
Graphic Designer
University at Buffalo
June 2016 - May 2017
Served as a Graphic Designer for the Office of Special Events and Wellness Education Services, supporting marketing initiatives across campus.
Designed digital marketing assets for campus events, including Snapchat filters, email campaigns, e-newsletters, and social media ads.
Created print materials such as posters, banners, flyers, and informational handouts.
Developed branded merchandise (t-shirts, socks, tote bags, coasters, koozies) to support promotional campaigns and events.
Ensured all designs adhered to updated university brand guidelines and revised existing materials to meet new standards.
Apparel Graphic Designer
Vineyard Vines
April 2023 - May 2024 (Contract)
Created original apparel and accessory designs ranging from collegiate sportswear to coastal resort collections for Royal Caribbean, Disney Resorts, and private clubs.
Produced digital illustrations and vector artwork; prepared production-ready files and tech packs.
Managed products through the full development lifecycle using Centric PLM and Google Sheets.
Designed for multiple decoration techniques including embroidery, screen printing, and silk patterns.
Developed graphics across diverse product categories including ties, belts, hats, totes, tees, and fleece.
Collaborated cross-functionally with Design, Merchandising, and Sales to meet client branding and customization needs.
Design Assistant / Operations Coordinator
New Era Cap
June 2017 - August 2021
Designed headwear, apparel, and accessories for major licensed properties including MLB, NFL, NBA, NHL, NCAA, Disney, Marvel, and WWE.
Created digital illustrations for headwear, apparel graphics, pins, and packaging.
Partnered with Lids and Fanatics on exclusive product line designs.
Built and maintained prototype and production tech packs, managing thousands of files per season and revising for overseas factory needs.
Managed product Bills of Materials through Product Lifecycle Management system, Centric Software.
Supported production through fabric library updates, Pantone to Madeira thread color matching, and Centric tech pack template development and training.
Participated in custom design sessions with athletes.